Liberté. Égalité. Fraternité.
Liberty, equality, fraternity: the motto of the French Revolution. A shared commitment to freedom makes the alliance between the United States and France one of the most celebrated relationships in history. Now they need our help!
The Embassy of France in the United States has noticed a 10% decline in the number of American students applying to study abroad in France. They called on some of the brightest minds in the DC area to participate in a 12-hour hackathon aimed at solving this problem. Our mission was twofold:
- Identify the cause of the decline, using visa data provided by the embassy
- Recommend changes to the embassy website that could reverse the trend
Hackathon participants were organized into teams of 4.
My Role: UX Designer
Other Team Members: Web Developer, Data Scientists (2)
Duration: 12 hours
All students who want to study in France have to visit CampusFrance.org to apply for a visa. To determine what users thought of the current site, I conducted a 5-second test. After showing users the screenshot of CampusFrance below, I asked 2 questions:
- What do you think this site is about? (most said "college financing")
- Do you think this brand is trustworty? (over 50% said "NO")
Clearly, we have some work to do!
Instead of trying to fix CampusFrance.org, we decided to change its purpose entirely. Our recommendation is to turn CampusFrance into a data gathering tool to learn more about students wanting to study abroad. Try our prototype below!
Our team took 1st place in the competition! Here's me giving our presentation at the French Embassy in DC for a group of French cultural attachés.