My creative process generally follows the following framework:

  • Understand

    • Gather requirements

    • Create personas

    • Define use cases

  • Research

    • Analyze competitors

    • Conduct user research

    • Identify unmet user needs

  • Sketch

    • Whiteboard ideas

    • Sketch wireframes and flows

  • Design

    • Create prototype

    • Define UX guidelines

  • Evaluate

    • Conduct usability testing

    • Identify improvements

    • Iterate

I've applied this process to some of the projects below. Check them out!


UX Projects