Strength. Discipline. Grit. They feel different to everyone, but exist in all of us. Sometimes we just need help tapping our full reserve of potential. Fortunately, there's an app for that. Let's get to work!


Under Armour is rapidly transitioning from a full-blooded athletic apparel company to a hybrid apparel/data company. Through several recent acquisitions, Under Armour is positioning itself as a provider of connected fitness devices and health data services. The challenge? Making sense of all that data.